The following values
and ideals are the driving force of our activities:
To work for the direct benefit of the Ainu people, to foster a sense of
pride in themselves, their people, and their community.
To generate profit as a sustainable business in order
to create opportunties, promote capacity building, and produce
employment for the Ainu community.
To involve members of the Ainu community at all levels, to empower them
to fulfill their needs and goals as they see fit.